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What to include in your business plan

A successful business is one that’s built around a solid business plan. It’s the architecture you base your business on, and a tool that’s always in use to make sure you’re on track. A business plan is also something that...

Ten marketing priorities when you start your business

1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by building trust and credibility quickly. Some tips: Promote your skills and experience, plus those of your staff and associates....

Will your business idea work?

Coming up with a new idea is exciting, and you probably want to jump straight in and make it happen. But before you invest too much time and money, you need ensure your idea is feasible and likely to give...

Advertising that Works

Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend money on the same kind of advertising each month without knowing what is working and what isn’t. Effective advertising builds...

Ways to identify new markets and customers

If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new customers and get your products or services into new markets. Here’s what you need to know to identify new customers...

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Eight management priorities when you start your business

1. Put together a strong advisory team Starting a business can be a lonely process and thinking you can do it all yourself is the road to extra stress and pressure. Study successful business owners and you’ll find they have...

Your export road map

For first-time exporters, finding success in overseas markets can be an avenue towards securing long-term, sustainable growth. But thorough preparation is vital to managing the business risks involved. Building a well-researched plan Deciding to export should be part of your...

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